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The Brand Core Handbook

The Brand Core Handbook

If your brand were a person, what would they be like, sound like and stand for?
Establish and articulate your brand core to connect emotionally with your audience members and become top of mind for them, through consistency. Do it right with this tool and have a central document for all your team members, partners, designers and vendors to refer to.

17$

Description

If your brand were a person, what would they be like, sound like and stand for?
Establish and articulate your brand core to connect emotionally with your audience members and become top of mind for them, through consistency. Do it right with this tool and have a central document for all your team members, partners, designers and vendors to refer to.

  • Achieve internal clarity
  • Create an in-depth understanding of your brand
  • Connect emotionally with your audience and customers
Licence And Agreement

Licence

Your purchase of one of our products constitutes our granting to you of a non-exclusive, non-sublicensable, non-transferable license to download and access that product for the purpose of your own personal use and reference, and print for your own storage, retention and reference (the “purpose”). You agree that under no circumstances shall you use, or permit to be used, any product other than for the aforesaid purpose. For the avoidance of doubt, you shall not copy, re-sell, sublicense, rent out, share or otherwise distribute any of our products, whether modified or not, to any third party. You agree not to use any of our products in a way which might be detrimental to us or damage our reputation.

 

Intellectual Property

The products, whether modified or not, and all intellectual property and copyright contained therein, are and shall at all times remain our sole and exclusive property.

You agree that under no circumstances, whether the product has been modified or not, shall you have or attempt to claim ownership of any intellectual property rights or copyright in the product.

Our Ideology

We believe that there is power in refined creativity.

Our approach is thorough, extensive and articulate.  We seek to understand your brand and your consumer, who is the hero of every story.  Through our meticulous processes, we draw out the most important information about your brand as well as your consumer, and ensure you have internal clarity and are externally communicating in an effective and intentional manner that connects with your audience.